The inaugural Landcare for Singles speed planting events were run by the Yarra Valley and Dandenong Ranges Landcare Network in Victoria in 2011 to address recruitment issues for Landcare groups in the area.
The Network ran two hugely successful planting days, which attracted over 100 participants, 95% of whom were completely new to Landcare.
“Most of the young professional women I know will admit to looking someone up on Linked In before they go out on a date,” says Bradford.“I also want to really dominate a couple of markets,” says Bradford.“We’re going to do a city by city rollout strategy, similar to the Uber strategy.“With The League, we said, ‘We know you guys are going to do this anyway and get more information about each other.'” The Linked In connection, along with additional information from Facebook, means that anyone’s listed colleagues on Linked In, Facebook friends, and business connections can’t see a profile on the service.Beyond the use of Linked In is a sort of “secret sauce” of curation, which is in part based on an invite-only strategy and partially comes from certain profile requirements that users have to meet.
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